It was a busy Fall preparing for furniture markets, Spring launches and monthly ad campaigns for my clients but we’ve reached the new year and I’m starting to see the fruits of that work online and in print. Below are some behind-the-scenes snaps from a handful of my favorite shoots over the past few months. Each one was a unique project with a distinct vibe and a different set of requirements.
This first shoot was with Loloi Rugs for their monthly ad that runs in Elle Decor and Architectural Digest. We’ve shot so many beautiful scenes for this campaign but this particular room goes down as an all-time favorite! The concept and storyline was a Winter brunch fete. There was champagne and delicate pastries, etched flutes and feathery florals, streaming natural light and a cozy fire. It really couldn’t have been dreamier!
This is the finished ad as it appeared in print. All I can think about doing is cozying up next to that fire with a tasty treat and a couple girlfriends.
Next up is a shoot with World Market that I styled for their Spring outdoor furniture and decor introductions. We travelled to Austin, TX for a week and made it look like Springtime! Funny enough, we didn’t have to make many changes. Everything was still so green! We were styling for both video and photography and had a model on set as well so our crew was fairly large. The process of styling for video versus photography is noticeably different. One requires a good deal of layers, speed and efficiency while the other requires significant editing, patience and precision. Between the two, we stayed very busy.
Jamie, from this month’s Style Story, assisted me and I was so grateful to have her help! It turned out to be a fantastic week with a wonderful crew.
It takes a lot of hands to make something beautiful! A producer, an art director, DP, cameraman, lighting crew, production assistants… oh yeah, and stylists!
Towards the end of the year, I spent a week in the Loloi offices (something I’d never done before) styling a long list of aerial shots focusing on the patterns and details of their rugs for their 2017 catalog. Because our shot list was so long, I had to pull a large volume of props. This was just one of the many runs I made throughout the week!
The props were intended to tell a mini story and elicit a specific design aesthetic and mood. They provided depth and context. Every detail counted.
There have been several other shoots that I enjoyed over the past few months. Some of them will have to wait for another time since the images haven’t been published yet. In the meantime, you can always follow along with my styling adventures via Instagram. That’s where I love to share behind-the-scenes of my #lifeofapropstylist.