A Conversation with SWOON, the studio

Part two of SWOON’s Style Story takes us behind the front facade of their cool work space and into the minds and musings of Sam and Joslyn, it’s founder and principal designers. Join me as I dig deep into topics such as “master of craft” vs. “renaissance woman” and the process of creating a niche through diversifying their offering. I thoroughly enjoyed all of their insights and think you will too. For all those creative entrepreneurs and developing business folks out there, this one’s for you! Listen below or on your mobile device for the whole conversation.



Below are a list of links to things that were mentioned in the course of our discussion:


Over this lovely weekend, perhaps take a moment to browse through this longer than usual list of inspiring references from Sam and Joslyn. There’s good stuff to be found in all of them!


This story by Hilary Walker
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